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Velare

Project Overview:

Velare is a delicious sweet biscuit filled with rich chocolate. We took on the challenge of rebranding and marketing the project to create a bold, memorable logo and brand avatar. Our goal was to give Velare a strong personality that connects with people and boosts engagement. With this in mind, we crafted a fresh new look and relaunched the brand to capture attention and build a loyal audience.

Objective:

Velare is a sweet biscuit with a rich chocolate filling. We led the rebranding and marketing efforts to transform its identity with a bold new logo and engaging brand avatar. The aim was to create a look that not only stands out but also connects emotionally with the audience, driving higher engagement and visibility. After crafting this fresh identity, we relaunched the brand to capture more attention and grow a loyal customer base.

Challenges:

Rebranding an Established Brand: Refreshing Velare’s identity while keeping its existing customers engaged was a tough balance to strike. Changing a familiar brand always comes with risks.
Limited Product Range: With only two product variants, it was challenging to create diverse marketing campaigns that would appeal to a wide audience and keep customers interested.
Marketing a Newly Relaunched Brand: Building excitement and trust for the new brand identity took focused effort, especially in a competitive market with many snack options.

Design Process:

Rebranding and Logo Design
Marketing Strategy and Campaigns
Influencer Marketing
Social Media Management and Content Creation
Post and Visual Design

Outcome:

Our marketing and rebranding efforts created fresh momentum for Velare, helping the brand exceed its expected sales targets. We successfully expanded the audience and significantly boosted engagement on Instagram, with increased views and active followers. The new identity resonated well with customers, strengthening Velare’s position in a competitive snack market and setting the stage for continued growth.

Key Achievements:

Sales Growth: We helped Velare achieve over 3x growth in sales following the rebrand and marketing push.
Social Media Boost: Instagram followers and engagement increased by more than 5x, creating a strong community around the brand.
Brand Recognition: The fresh logo and avatar helped Velare stand out, improving brand recall and customer connection.
Successful Influencer Campaigns: Our influencer marketing efforts generated authentic buzz and drove quality traffic to the brand.