Get For Free

Decarb

Project Overview:

We partnered with Decarb, a bold healthy food brand redefining junk food by making it healthier without losing its fun and indulgent vibe. We developed the brand from scratch, building its identity, designing sleek and modern packaging, and crafting a marketing strategy to launch it successfully. The goal was to create a brand that feels healthy yet trendy and visually appealing while competing with major players like KFC in the local market.

Objective:

The objective was to create a strong brand identity for Decarb that communicates health and freshness while staying trendy and minimal. We aimed to launch the brand in a way that resonates with a younger audience and positions it as a local competitor to established fast-food giants.

Challenges:

Competing in a Saturated Market: Breaking into the fast food and junk food space was a major challenge with established brands dominating the market and holding strong customer loyalty.
Shifting Perceptions of Healthy Food: Positioning Decarb as a healthier alternative without losing the fun and indulgence of traditional junk food required carefully crafted messaging and visuals.
Driving Consumer Choices: Convincing customers to choose Decarb over popular fast food franchises meant creating a brand experience that felt both premium and relatable.

Design Process:

Branding and Identity Design
Packaging Design
Marketing Strategy and Campaigns
Content Creation and Photography
Development & Implementation
Social Media Management and Paid Advertising

Outcome:

Within the first month of launch, Decarb saw impressive results across all fronts. Sales exceeded 1.1k orders, and the brand gained rapid traction online with over 4k followers and 1 million views on Instagram. Our focus on high-quality branding, engaging content, and a strong UGC ad strategy drove heavy engagement and awareness. This not only boosted conversions but also positioned Decarb as a standout healthy food brand in a highly competitive market.

Key Achievements:

Rapid Sales Growth: We surpassed expectations by achieving over 5x growth in sales within the first month of launch.
Strong Social Media Presence: Decarb’s Instagram following grew by more than 4x, reaching thousands of engaged followers quickly.
Massive Brand Exposure: The brand generated over 1 million views on Instagram, dramatically increasing awareness and engagement.
Effective User-Generated Content : Our UGC-focused campaigns played a key role in driving conversions and building trust with the audience.