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Soft Jewellery

Project Overview:

Soft Jewellery is a premium brand offering 18k gold pieces designed with elegance and simplicity. We were tasked to create a refined brand identity, strategy, and marketing that reflect its luxurious yet minimal style. From branding to content creation and campaigns, we built a complete package to position Soft alongside top luxury names.

Objective:

The objective was to craft a minimalist brand strategy and design a premium identity for Soft Jewellery. We aimed to develop a marketing approach backed by research to position the brand as a modern luxury name.

Challenges:

Entering a Competitive Market: Launching a new luxury jewelry brand in a space dominated by established names made it challenging to stand out and gain trust.
High-Ticket Pricing: Positioning high-value pieces with premium pricing required careful branding and messaging to justify the investment.
Building Customer Connection: Reaching and engaging the right audience for a new brand was critical to establishing early traction and loyalty.

Design Process:

Premium Branding and Identity Design
Brand Strategy Development
Content Creation and Photography
Social Media Management and Marketing
Paid Advertising Campaigns

Outcome:

The launch of Soft Jewellery created strong momentum in the luxury market. Within the first week, the brand’s reels crossed 100k views, generating a wave of organic and paid engagement. The fresh branding and curated content sparked excitement among the audience and positioned Soft as an emerging name in premium jewelry.

Key Achievements:

Strong Market Entry: We built a brand presence that quickly gained traction and positioned Soft as a luxury contender in its category.
Rapid Engagement Growth: Organic and paid campaigns drove over 5x engagement compared to typical new brand launches in the niche.
High Content Performance: Reels and visual campaigns achieved viral reach, amplifying brand awareness and driving quality audience interactions.
Premium Brand Perception: The refined branding and strategy successfully established Soft as a modern, elegant, and aspirational jewelry brand.